As retail shoppers hit the stores these days, they expect a state-of-the-art shopping experience. Retail Digital Signage gives the store the leading edge they want over competitions and enhance the shopping experience of the shoppers.

Using digital signs in a retail environment has many features and benefits not offered by static displays and signage. Dynamic digital signage can grab a customer's
attention and influence their purchasing decision right at the point of purchase. It also eliminates the high cost of creating and distributing print ad campaigns.

Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers. Another advantage of digital displays over static is that retailers can earn money with their digital signage network by selling advertising space to their suppliers.

What can you do?

  • Promote your products through live or animated introduction of your products instead of static posters.
  • Improve profits by promoting and pointing your customers to your highest-margin products.
  • Get your customers to purchase more by showing relevant information about your products or services at the point of selection.
  • Use carefully created content to generate more impulse buying.
  • Post calendars of upcoming sales and special promotions.
  • Quickly change promotions to take advantage of unexpected opportunities without making new print media.
  • Use digital signage "play lists" to tailor your ad campaigns by schedule, location or both.
  • Sell advertising space to vendors and related third parties and create additional revenue streams.


  • Digital posters for product advertisements
  • Interactive retail eCatalog
  • Window frontage high brightness displays
  • Point-of-sale retail advertising
  • LCD videowall screen

Deployment Examples

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